Wrangler and Leon Bridges are heading into the Metaverse together. The “Mr. Wrangler” NFT Collection merges the physical and digital worlds, with an NFT crafted around a rare denim suit made for Grammy-award winner Bridges. Conceptualized, choreographed, and directed by Leon, the “Mr. Wrangler” NFT has been created in collaboration with Wrangler to celebrate the brand’s 75th anniversary.
The “Icon” drop consists of 75 digital NFTs of the signature dance move choreographed by Bridges and created by a world class animation studio, and are currently being auctioned on the Wrangler website. Winners get one digitally animated NFT, a VIP pass to a private event during New York Fashion Week in Sept 22 (including a live performance by Bridges) and an Icon Decentraland Metaverse Wearable, as well as IRL access to the unveiling of the “Legendary” NFT. Act fast, thought! The auction ends on March 1st.