by Stephen Garner

Yeti has opened a new retail location in Chicago’s Wicker Park neighborhood.

The 4,900 square foot store is located at 1572 North Milwaukee Avenue and features the outdoor brand’s wide selection of products – including its hard and soft coolers, drinkware, bags, and outdoor living products.

Beginning today through Sunday, September 29th, Yeti will host a series of events that celebrate both the brand’s native Texan roots and those of Chicago, including limited-edition drinkware and gear designed by local Chicago artist Kate Lewis and a special concert Saturday night with performances from Texas band, Quaker City Night Hawks, and Chicago’s own Sir the Baptist. Performance by Austin duo, The Peterson Brothers, will close out the grand opening weekend on Sunday, September 29th.

“With its strong active outdoor community, combined with passion for food and music, Chicago is the ideal location for our latest store,” said Matt Reintjes, president and CEO of Yeti. “We’re thrilled to expand into this great city and are eager to show Chicagoans all that Yeti has to offer.”