by Stephen Garner

Yoox is bringing the experience of an Italian summer holiday to its customer. Called “Ciao Italia!,” the new project highlights products only previously found by rummaging through small stores, hidden shops, and artisanal brands when on holiday.

The project is conceived around four themes epitomizing the perfect Italian holiday: Dolce Far Niente – the pleasure of relaxing: an elegant bikini, a light caftan, a pair of woven sandals and a straw hat to create a breezy look to help make you feel indulged during summer’s most relaxing moments.

Buon Appetito – Good Appetite (Enjoy!): a selection of tableware, including tablecloths, colorful glasses, and hand-painted ceramics, a taste of Italy for your home.

Al Mercato – market strolling in printed, lighter cotton dresses with flat shoes such as sandals, slippers, and espadrilles, and a must-have large bag.

And, Ferragosto – the most awaited summer festival, an opportunity to see and to be seen: bold accessories and desirable dresses to dance the balmy night away.

Through this edit, Yoox will guide customers in more than 100 countries around the world to discover the best possible selection of Italian artisanal brands.