ZACHARY PRELL PARTNERS WITH GILT ON SEE NOW, BUY NOW INITIATIVE
Menswear designer Zachary Prell has partnered with e-tailer Gilt to launch a full-priced, exclusive ‘see now, buy now’ capsule collection that will coincide with Prell’s presentation on July 13 at New York Fashion Week: Men’s. As part of the partnership, Prell will be showing a range of items including sportshirts, linen tanks, and a sportcoat, that will retail from $65 to $498.
“We’re producing an edited assortment of 27 sku’s that are perfectly suited for summertime in the city: breathable and cool cotton and linen tees and knits as well as a patterned short that compliment any look,” Prell told MR. “The exclusive items from our Gilt capsule will be styled not only as full shoppable looks, but also will be layered with other key pieces from our new collection.”
Gilt will also give members the chance to attend Zachary Prell’s men’s fashion week presentation by offering an exclusive sweeps which includes five pairs of tickets. Additionally, the Hudson’s Bay-owned retailer will also be hosting a Zachary Prell meet and greet within the Gilt shop at Saks OFF 5TH on 57th Street on July 14 from 7 pm to 9 pm.
And, to round the collaboration out, Prell will be launching a curated selection on Gilt City New York that will feature his favorite things to do in the city.
“Partnering with Gilt seemed like a natural fit as we both share a similar demographic, targeting men who lead tech-enabled, dynamic lifestyles; and both want to support an evolving business model that is moving towards a consumer-oriented approach,” adds Prell. “We like that Gilt has built an engaged audience, with nearly 10 million active shoppers and millions more on social media and thought this presented our brand with a unique digital platform on which to launch our ‘see now, buy now’ initiative.”
