by Stephen Garner
Zanella Golf

This year is an exciting year for Italian trouser brand Zanella with the launch of its new golf collection and the arrival of its smart casual line in stores. Both lines are extensions of Zanella’s current smart dress trouser.

The brand has also announced that it will set up shop at the PGA show in Orlando from January 22-25 to present its new golf line, which will consist of thoughtfully-designed performance styles that complement its existing collection.

These new “active” models will be in a similar spirit to its current travel pant collection – with degrees of stretch and comfort, water resistant and crease-resistant qualities, and special pockets. Zanella Golf will be available spring 2019.

“Paul Poole will be transitioning to run and develop Zanella’s golf and active classification,” said Todd Barrato, CEO of Zanella. “His leadership has been instrumental in developing Zanella’s core business. The expansion of smart casual and golf collection will provide a wide range of active and dress lifestyle options. It’s a natural extension for the evolution of the Zanella brand.”

“Zanella saw a whitespace in the golf market for an ‘elevated’ collection of Italian inspired lifestyle and performance trousers,” added Poole, managing director of Zanella. “I am thrilled for the opportunity to launch this exciting new capsule of merchandise into the marketplace.”

Zanella’s new smart casual collection will be available at Nordstrom, Neiman Marcus, and Bloomingdale’s along with the brand’s specialty account retail partners starting this month.