International men’s luxury clothing label Zanella will launch a new “Smart Casual” capsule during the main spring/summer 2019 Market. While Zanella has been a trouser-exclusive brand for the past several years, the new collection will also introduce knits and shirts.
The Smart Casual capsule will be softly tailored, featuring a relaxed appeal. Presenting deconstructed items that are soft and washed, the new collection will offer wearable pieces with Zanella’s signature Italian style.
The collection will consist of sport trousers, sport shirts, and knits, created in response to the need for an opening luxury price-point in the market. Excellent price-value and new classifications will broaden the consumer appeal of the brand and drive Zanella’s evolution. Importantly, the new collection addresses the current needs of the changing culture in which men now dress for work. Expect to see light performance attributes will blend with sartorial inspiration and elevated details, complementing the lifestyle of the Zanella gentleman.
“When we began working with the Zanella brand three years ago our goal was to grow and evolve,” said Todd Barrato, CEO of Zanella. “Introducing new classifications as we respond to the needs of our current and future customers shows exciting progress in the expansion of this luxury, heritage brand.”