by Stephen Garner

Zihaad Wells is returning to True Religion as its new creative director. Wells previously served as vice president of design for True Religion Apparel from 2006 to 2017. He returns to the brand from AG where he was the vice president of design and creative.

Wells will be responsible for product design, marketing and driving the creative direction of the brand. He will report to Michael Buckley, the brand’s chief executive officer.

Wells has over 20 years’ experience in the denim world. He started his career for Levi’s Europe, where he worked on Levi’s Red and Levi’s Vintage collections, before coming to True Religion Apparel in 2006.

“We are extremely excited and proud to welcome Zihaad Wells back to True Religion Apparel,” said Buckley. “Zihaad is one of the leading denim and sportswear creatives in the industry.”

“I am extremely excited to return to True Religion as its creative director, it feels like coming home,” added Wells. “I look forward to working with Michael and the team to get back to the DNA of what made True Religion an amazing brand, which was the perfect balance of heritage and modernity rooted in iconic jeanswear.”