Zozo’s Grand Experiment In Cheap, Customized Clothing Was Ahead Of Its Time

by MR Magazine Staff

Zozo, the company behind Japan’s largest fashion e-commerce site, wanted to transform the way people bought clothes online with its plan to eliminate standard sizing and offer every customer a near-custom level of fit. Now after Zozo rapidly scaled up its hugely ambitious concept, launching online shops in 72 countries around the world to sell its clothes, it’s abruptly pulling back. “It is with deep regret that we are writing to inform you that effective April 25, 2019, Zozo has closed its international online shop in the Americas, Europe, Asia Pacific and the Middle East,” the company said in an email to customers. The Zozo app will be available until May 26, but shoppers can no longer order clothes or its polka-dotted Zozosuits—the secret to the unique fitting process it has used. Read more at Quartz.