2015 Report Card: The Year In Retail Tech

Retailers are currently facing an onslaught of innovative technology meant to solve some point of tension for shoppers. Maybe it’s a solution for seamless mobile checkouts or a way to improve the brick-and-mortar shopping experience. The tools are there, but retailers across the board are having a tough time integrating them. This year saw a surge of beacon push notifications, a mass rollout of buy buttons on Pinterest, Twitter, YouTube and Instagram, the debut of Amazon Dash, and more companies tinkering with more advanced plays like virtual reality and RFID tags. Some companies claim to be setting up brands for the new “future of retail,” but not all had a smooth transition into the spotlight in 2015. Here’s a rundown of where the top retail tech stands, and which is positioned for a bigger 2016. Read more at Digiday.