The 25 Most Hyped Items In Fashion Right Now

In 2016, thanks to the re-logofication of fashion, the neck-breaking pace of trends and social media, most clothing now comes with a level of hype sewn into its fibers. Rare pieces capture the zeitgeist and collective interests of the fashion world at this exact moment. These are the 25 most-hyped pieces out there right now. We’ve skipped the hypebeast bait and selected pieces—each with their own unique brand of hype—that’ll get you noticed for the right reasons. See them all at GQ.