3 Tips For Running A Retail Business On Instagram

Research firm eMarketer found that in 2020, 80.1 million people in the U.S. made at least one purchase via a social media platform. It predicts that number will grow to 90.4 million this year, and that social commerce sales will reach $36 billion–or 4.3 percent of all e-commerce sales. Instagram, once an afterthought as a sales generator, can now function as an entire storefront for burgeoning businesses–especially with its growing Shops on Instagram feature. Read more at Inc.