3 Ways Ignoring The Weather Costs Retailers

The weather influences consumer buying behavior everyday – and it never stops changing; no other external variable shifts demand trends as immediately, frequently, and meaningfully. Retailers improve forecast accuracy when data-driven weather analytics are incorporated into planning, allocation, and replenishment processes and better align store-level inventories with consumer demand. Misaligned inventories lead to higher costs and reduced profits; inventory costs, markdowns, and shrink will be higher for retailers that ignore the impacts of weather-driven sales volatility. Read more at Retail Dive.