5 Stats You Need To Know About Connected Consumers In 2017

Digital-savvy consumers now use a variety of devices to connect to the internet in order to interact with digital content, services, experiences and brands. This digital connectivity, which underpins the very existence of connected consumers, has altered all aspects of life. Consumers leverage this connectivity for the purposes of entertainment, education, knowledge, social sharing and commerce – one of the biggest beneficiaries of these shifts. Here are five key stats about today’s connected consumer: 4 billion – Number of global internet users in 2017. Increasingly, consumers are connecting to the internet via more devices and other things. There are now 3.4 billion global internet users as of 2017, which equates to 46% of the population using the internet with that percentage increasing to 58% by 2022, according to Euromonitor. As billions become connected, it means a number of possibilities in terms of unprecedented processing power, storage capacity and access to knowledge. Broadly speaking, society is on the brink of another technological revolution, which will be characterized by a fusion of technologies. This increased connectivity has led to new value creations, giving consumers increased levels of convenience, simplicity and knowledge. Read more at Forbes.