5 Ways To Win With Gen Z Shoppers

The former ‘it’ generation is getting older. Millennials’ purchasing power is on the verge of being surpassed by the next generation of consumer: Generation Z. Forward-thinking retailers are starting to heed the digital preferences and consumer expectations of this burgeoning market. Unlike millennials who grew up with technology as more of a convenience than a necessity, Gen Z sees it as an integral part of their daily lives. In fact, they cannot remember a time before the Internet. They anticipate a shopping experience that leverages technology in new and innovative ways, yet still provides the reassurance of being able to interact with a real, live human being. At JamesAllen.com, we’ve managed to achieve this in a few key ways; our proprietary Diamond Display Technology allows customers to view actual diamonds magnified up to 40 times in 360° HD; a virtual try-on feature on the mobile website shows users how a particular ring will look on their hand, eliminating much of the guesswork; and finally, if there’s any lingering doubt about making such a hefty purchase online, we provide a Real-Time Diamond Inspection service that helps build trust by connecting our customers to a non-commissioned certified gemologist who will walk them through the more technical aspects of their diamond. Read more at Retail Dive.