6 italian brands to know this week

by MR Magazine Staff

Thanks to the support of the Italian Trade Agency, 30 Italian brands are able to tap into Project Digital and NuOrder’s advanced digital capabilities, including custom digital catalogs, line sheets, in-platform ordering, and the latest interactive 360-degree virtual showroom technology, to more accurately tell their brand story and virtually present new collections.

Get to know some of these brands below.


ALTACRUNA

This elegant shearling line, all made in Italy blends sportiness with the refined modernity today’s consumers expect from a garment – comfort, and practicality. The brand offers a mix of materials and reversible styles.


DORIA 1905

Doria 1905 is a hat line born from tradition, craftsmanship, and quality. The collection features flat caps, trilby, cloche, caps, and fedoras. While maintaining processes handed down from generation to generation, the company produces modern hats with an advanced technique.


EDO CAMICIE

A handmade and tailored shirts collection, Edo Camicie exudes the elegance that has always characterized Italian manufacturing worldwide. The collection features dress and casual shirts that will take you from a black-tie affair to the office to a weekend around town. The fabrics used by Edo are made from the best cotton mills and certified as made in Italy. It shapes more than 1,500 fabrics of every color and pattern, precious double or triple twisted cottons, countless finishes, collars, buttonholes, and mother-of-pearl buttons.


MARC POINT

Marc Point’s fashion collections are most notable for its “retro avant-garde” style, as the garments take inspiration from an era between the late 1800s and early 1900s. His obsessive attention to details, cuts, and colors is surprising, but the fabrics are created exclusively and are full-bodied, washed, and treated. Marc’s stylistic imprint appears nostalgic, romantic, a tailoring idea that finds in the fashion-forwards outlets a precise and unique image.


FRANCESCHETTI

Since 1920, four generations of tradition and innovation of made in Italy footwear have been seen from this company. The brand’s main customer is an elegant man who loves to dress classic, without neglecting actual trends. The Franceschetti family is an authentic part of the heritage of traditional Italian footwear, which has its epicenter in Montegranaro, in the Marche region of Italy. The collection is now present in 22 countries with more than 140 retailers.


REGENESI

Breathing new life into unwanted material, from aluminum to paper, from plastic to leather, the Regenesi portfolio is all about the elegant transformation from rejection to desire. Its “Re-Flag” fabric is born from the recycling and regeneration of plastic bottles, combined with polyester ribbons in both bright and natural colors, recovered from the warehouse of a fashion brand otherwise destined to disposal, creating eco-sustainable unconventional bags with a color block aesthetic.