6 New Year’s Resolutions For The 99% Of The Nation’s Small Business Retailers

The National Retail Federation reports that today there are some 3,793,621 retail establishments in the United States, and nearly 99% count as small businesses with less than 50 employees. Unlike the 1% big retailers at the top, the 99%ers don’t have legions of MBA’s to guide their businesses, and few have dedicated marketing, merchandising or technology departments. Owners of those 99% of small retail businesses have a wide span of control, but often are hampered by not having enough time, discipline-specific expertise or money to invest in the many parts of the business that need attention in today’s rapidly evolving retail world. New Year’s is the time for resolutions. It’s when we look back at what went wrong during the past year in order to resolve to correct those areas that need improvement and set us on a path of greater success in the new year. Read more at Forbes.