7 FOR ALL MANKIND BRINGS FOOLPROOF DENIM TO MARKET

Luxury denim brand 7 For All Mankind will launch Foolproof, a new line of denim that can be washed and dried easily without losing its shape or shrinking, for spring 2016. Foolproof will be offered in 7 For All Mankind’s top three signature fits, Paxtyn, Slimmy and The Straight, in three indigo washes, Classic Indigo, Alpha and Tribute.

This new collection will be available at all 7 For All Mankind retail stores and select wholesalers nationwide, and will be priced from $169 to $189. Foolproof denim represents the brand’s biggest launch since the debut of its Luxe Performance line in 2013.

“Denim itself is the ultimate everyday essential,” said Barry Miguel, president of 7 For All Mankind. “Yet, it’s when luxury meets everyday essentials that something terrific happens. Through innovation, we are able to add true luxury to denim, with practicality in wash and wear.When you add in the element of ease of care, this is literally the perfect fabric. The unique blend of fibers are woven together by a patented machine which eliminates the opportunity for error without sacrificing comfort.”