FROM OUR NOVEMBER ISSUE: MILESTONES –75 YEARS! MALOUF’S, SOUTHLAKE, TEXAS

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Founded 1949 by John B. Malouf, run by his son Michael Malouf.  

Team: 10 full-time sales staff, 1 full-time tailor, 5 part-time tailors, 3 administrative staff.

Mission statement: “Our focus is on quality clothing, superior service, and personal attention. Our uniqueness is in our curation of brands and our legacy of 75 years.”  

Quote: “Fashion isn’t just about trends or convenience; it’s about finding something that resonates personally, that makes customers feel their best.”  

Menswear Mix: Tailored: 32%, Sportswear: 34%, Other: 34% 

Top five men’s brands in sales volume: Canali, Corneliani, Eleventy, Boglioli, Eton, Brax.

Women’s: Eleventy, Finley, Herno, Roberto Coin, Lana.

Store: Both locations, approx. 5,000 sq. ft.  

Online strategy: We do no online business. We don’t see it as viable for our scale. 

2025 Projections: We’re projecting 2025 flat, using less of our OTB to leave room for in-season fill in.  

What your top vendor partners are doing right that you wish others would do: Bring extra product to trunk shows. 

Your thoughts on your vendors selling direct to consumer? I think it hurts us more than helps. A customer discovered we carry a certain brand and proceeded to tell us what items he had bought elsewhere. The same brand built a store in our Southlake Center location last fall. We have not seen a positive bump in sales.  

What changes are you planning to grow future business? Negotiating a new lease in Southlake, which will require some remodeling.  

Greatest challenges you now face? The greatest challenge is fundamental: finding passionate sellers and good tailors.  

How are you getting young guys into the store? Offering brands that appeal to them, such as Atelier Munro, Faherty, Eton, and Jack Victor in slim fits.  

Your secret to having reached this milestone anniversary? Honestly, I owe it to my father, who set the standard and the foundation for the quality and service we are known for. It was his vision to offer our customers elevated fashion that inspired me and guides me to this day.  

Wish list: I would love to see Malouf’s reach the century mark, but that would have to come from a younger, passionate new owner.  

Editor’s note: Since publication, the Lubbock store has closed; Malouf’s in Southlake continues to prosper.