A Former J. Crew Store Employee Is Now One Of Its Star Collaborators

What does a brand that once helped define American style do when its fans drift away and the younger generation takes little notice of it? If you’re Gap, you might turn to a fashion-minded hip-hop superstar, who once rapped about stealing from you when he worked in one of your stores as a youth, in order to surf his notoriety. If you’re J. Crew, you might turn to a free-thinking, fashion-minded designer, who once made an impression on your chief executive when he worked in one of your stores as a youth, in a quest to find your next chapter. Read more at Retail Dive.