Aaron levine named men’s design director at abercrombie & fitch

by Harry Sheff

Aaron Levine has joined Abercrombie & Fitch as their head of men’s design, the company confirmed today. The move is seen in the market as another step toward re-positioning the struggling teen retailer.

Aaron Levine
Aaron Levine

Levine left Club Monaco this week after four years as vice president of men’s design. Prior to that, Levine was a designer for Jack Spade and Rogues Gallery. He spent five years at Hickey Freeman as a designer for the hickey brand.

The company also said it has hired Lucky magazine creative director Katia Kuethe as creative director of marketing and former Lucky Brand designer Lisa Lowman as head of design for Hollister Girls

Abercrombie & Fitch’s controversial CEO Mike Jeffries left the company in December. Jeffries, who joined the company in 1992, was credited with reinventing it, but the formula that was so successful became stale as the teen market’s appetite for shirtless male models and branded cologne pumped into the stores waned.

In April, the company said it intended to cease its infamous “Look Policy” for employees and turn up the lights on the sales floor.

In May, the company announced that COO Jonathan Ramsden, Abercrombie brand president Christos Angelides and Hollister brand president Fran Horowitz would run the company via the office of the chairman and compete with each other for the chief executive position.