Abercrombie’s earnings soar as store cashes in with inclusive styles

Fierce for the summer. The old days of Abercrombie & Fitch’s mall-based existence almost seem like a fever dream. Over one hundred years in the making and steering through no shortage of controversies — the ‘preppy cool’ American fashion retailer has pervaded, now coming out on top of the trends and Wall Street’s predictions with a 22% jump in sales from last year.

Shares are up as much as 19% following the better-than-expected first quarter, and the brand expects fiscal 2024 net sales to rise by an additional 10%. The numbers are looking up, and Abercrombie is riding this wave of welcome attention with no woes. But, we all can’t help but wonder, how did they do it? Read more at NYPost.