Ace and everett opens pop-up in boston

by Mehr Singh

In a perfect world, winter dressing wouldn’t entail hat-hair and socks that perpetually slid down. Fortunately, Ace & Everett, a New York-based brand founded by brother duo Cody and Sage Disch offers a stylish yet practical solution. Art-inspired and theme-based socks have descended upon the zeitgeist, and Ace & Everett is steadily challenging the way we think about this essential, everyday item.

As you may know, the hosiery brand is currently in stores world-over, as well as available online; but now, the brother-duo has opened its first pop-up store in Boston. Located at 100 Seaport Boulevard at The Current, Boston’s new multi-brand pop-up village, the shop is now open through December 31st.

Ace & Everett’s new sock lounge transports customers into the “Swinging Seventies”, and is reinforced with the same seventies’ flair and futuristic motifs as its collection. Upon entering the lounge, shoppers will be transported to the ‘70s, with splashes of bold and vibrant colors, mid-century modern displays and geometric patterns. The brand’s current fall/winter 2019 collection inspired by the iconic film, Fear & Loathing in Las Vegas, is on display at the shop.

The Current in Seaport has cultivated over 30 pop-up stores, bringing a completely new retail experience to the neighborhood. Inspired by the popular tiny house movement and challenging the status quo of the ordinary storefront, Brooklyn-based architecture firm nArchitects designed The Current’s unique “micro-urban identity.” Small, angular and intriguing structures that neighbor Seaport Common create a distinct and playful visual in the Seaport, one that is emblematic of the neighborhood’s entrepreneurial spirit. 

The shopping village is still buzzing with excitement from the Glossier takeover earlier this year. Other brands such as BeautyCounter, Le Creuset, Olivela and Atelier Paulin are also scheduled to follow suit.