Acne Studios Just Launched One Of The Coolest Campaigns We’ve Seen In A While

Acne Studios doesn’t really need to earn cool points anymore. The preferred purveyor of everything from high-end denim to top-notch bombers and beanies for folks who could rightly be considered “in the know,” the brand already has all the right vibes on lock. That said, standing still is tantamount to going backwards in this day and age, so of course creative director Jonny Johansson decided to drop a seriously cool campaign on the world to mark the launch of the brand’s newest collection. The campaign features Atlanta-based couple Kordale Lewis and Kaleb Anthony along with their four children, shot by fashion photographers Inez & Vinoodh while on vacation in NYC. “I have been thinking about families for a long time,” says Acne Studios creative director Jonny Johansson. “Since Acne Studios started as a collective, we would see each other as a family back in the days. I therefore wanted to portray households of today, in all constellations—this is how we found Kordale and Kaleb.” See more at Esquire.