Affluent Interest In Summer Travel Hits New High

Affluent interest in summer travel is hitting new highs, reflecting not only an enthusiasm for travel, but also shifting personal priorities and a broader sense of economic comfort. These trends are detailed in the just-released Q2 2016 Ipsos Affluent Barometer, which tracks consumer confidence and attitudinal buzz among Affluents (adults with $100,000+ in annual household income; roughly the top 25% of the U.S.) and Ultra Affluents ($250,000+ HHI; the top 3-4% of Americans). Among Affluents, 72% are planning to take a vacation this summer – up from 63% in 2015, and 52% in 2014. Their willingness to spend is up as well – 29% plan to spend more on vacations this summer than they did last year, doubling the 14% planning to spend less. The intention to spend more is particularly high among two key segments – Ultra Affluents and Affluent Millennials. Read more at Forbes.