After Spending Lockdown Writing An Album, Elton John Pivots To Designing Eyewear

For Elton John, quarantine wasn’t just about collaborating with fellow artists on new music — it was also a chance to work on a longtime passion project of his. The result is Elton John Eyewear, a new line of accessible glasses launching this week at Sam’s Club and at Walmart. Each pair in the eyewear line is inspired by the singer’s iconic style, alongside different eras of his music career. Elton collaborated closely with the design team on product development, and on the branding. Each frame is given a cheeky name, like “Rocketman,” a nod to his chart-topping hit (and most recent film), “A-List” reflecting the peak of his career, and “Prodigy,” representing how far the superstar singer has come from the shy piano prodigy born Reginald Dwight. Each frame has a temple tip silhouette with the classic “E” Star mark. Read more at Rolling Stone.