As Clarks celebrates the 70th anniversary of its signature desert boot, ambassadors Alexander Skarsgård and Freida Pinto return for the global spring/summer 2020 campaign.
“We introduced Alex and Freida as the new faces of our campaign in autumn/winter ‘19, and it has already seen extremely positive reactions,” said Tara McRae, chief marketing officer. “They were both authentic choices, being original Clarks wearers, so it seemed only fitting we continue with them for the spring/summer 2020 season. The imagery is even stronger than before.”
Shot in London by photographer Mikael Jansson and styled by George Cortina, the campaign pays homage to the British music scene throughout the decades and celebrates the culture that adopted Clarks.
“2020 is an incredibly exciting year for Clarks, as we’re marking 70 years since the invention of our beloved Desert Boot with some really exciting global projects,” added McRae. “This icon, worn by so many was created in 1950 by Nathan Clark, and is still as celebrated as ever.”
Originally created in 1950, the inspiration for Nathan Clark’s desert boot came from a seemingly unlikely source – the rough suede boots worn by off-duty army officers. Today, every pair is still crafted to the original dimensions Nathan Clark designed using a mere newspaper prototype while stationed in Burma.