All Citizens, a premium performance-driven menswear brand, has introduced a new eco-friendly boxer brief collection. The company is also rolling out a rebranding, new website, and launching several new initiatives including the “For All Social Mission.”
A reinvention of All Citizens’ best-selling patent-pending Paradise Pocket Boxer Briefs, the new Re:Luxe Paradise Pocket Boxer Brief ($18) is a modern, upgraded base layer rebuilt for a sleeker, more minimal appearance. All Citizens paired eco-friendly recycled performance microfiber with smart designs to make this staple a comfort powerhouse. The Re:Luxe Performance Microfiber is moisture-wicking, quick-drying, anti-odor, provides 360° stretch, has better color retention, is featherlight, durable, and is eco-friendly.
“It always felt like I had to spend a lot of money just to get comfortable underwear because good underwear is expensive and the affordable options just aren’t comfortable. I set out to address this by creating premium performance apparel at more wallet-friendly prices” said Danny Charbonnet, founder and CEO of All Citizens. “We often revisit designs to try and push our products to deliver even more comfort. We spent over a year developing our new Re:Luxe performance fabric so that our products are more sustainable and packed with the same performance features our customers know and love. Performance and sustainability are a powerful combination and the new Re:Luxe fabric delivers on both fronts.”
In addition to the launch of the eco-friendly Re:Luxe Paradise Boxer Brief, All Citizens is unveiling a rebrand and a new website featuring 3-D models and augmented reality which conveys the feel of tech products rather than apparel. All Citizens will also launch a charitable program, the For All Social Mission, through which it partnered with five different charity organizations that align with the brand’s ongoing mission to democratize comfort. The charity program gives rise to limited edition boxer brief patterns with a donation element for each purchase.