Allbirds Looks to Amazon to Boost Demand

After recently disclosing another quarter of unsatisfactory earnings, footwear and fashion firm Allbirds is betting on a new partnership with Amazon to boost its likeability and relevancy with consumers.

During a recent conference call with analysts, Allbirds acknowledged its ongoing efforts to rectify the fallout from a deviation from its core business and an excessive focus on non-core products. Despite the current cleanup, the company is setting its sights on a substantial uplift in the upcoming holiday season. Read more at PYMNTS