Amazing Fashion: Will Amazon As ‘A Fashion Site’ Ever Take Off?

When it became apparent that Amazon would be branching out, seriously, into “fashion”, there were mixed feelings. It’s hard to quibble with free shipping, but what did a site dedicated to books and secateurs know about fashion? And with online shopping already pretty standard, who would even buy clothes on Amazon? Still, it took a punt, and this February, it’s the US site quietly rolled out seven new “private labels” for seven different customers. Read more at The Guardian.