Amazon CEO Jeff Bezos Says More Brick-And-Mortar Stores Are ‘Definitely’ Coming

Amazon just opened its first-ever brick-and-mortar store last year in Seattle, but don’t expect that to be the only one for much longer. According to Amazon CEO Jeff Bezos, there’s definitely more coming. “We’re definitely going to open additional stores,” Bezos said at Amazon’s annual shareholder meeting on Tuesday, according to Geekwire. Bezos didn’t further elaborate on his plan, or specify what kind of stores he was referring to, saying it’s still an experiment at this stage.

But his comment is the strongest indication on the e-commerce giant’s growing ambitions in the physical retail realm. And it suggests that Amazon thinks it may have cracked the code on creating a differentiated shopping experience from traditional brick-and-mortar stores, which have suffered from weakening sales lately. In fact, Amazon is already reported to be working on launching its second physical bookstore in Southern California, while expanding its Amazon Books division led by long-time exec Steve Kessel. Read more at Business Insider.