Amazon Is About To Give QVC A Run For Its Money

by MR Magazine Staff

Amazon is set to debut a live, daily show dedicated to fashion and beauty. “Style Code Live,” a 30-minute show, will stream starting on Tuesday, Monday through Friday, at 9pmET/6pmPT, and be offered free to all viewers at amazon.com/stylecodelive. The hosts of the show—Lyndsey Rodrigues (MTV’s “Total Request Live”), Rachel Smith (an ABC News correspondent for “Good Morning America”), and Frankie Grande (CBS’s “Big Brother 16”)—along with a rotating lineup of guests, will offer viewers tips on fashion and beauty. Viewers will then be able to shop for the corresponding products in an accompanying gallery just below the video player. The show will not feature advertising as of now. Read more at Fortune.