Amazon Is Closing All Its Pop-Up Stores And Analysts Say That Shows It Can’t Win At Bricks-And-Mortar Retail

by MR Magazine Staff

Amazon plans to close all of its pop-up retail stores in the U.S., the company said Wednesday. Some analysts say it’s a sign that the online retail behemoth just can’t compete in actual physical retail. The back story. Amazon has had its sights on bricks-and-mortar retail for some time. The company bought Whole Foods in 2017 and has been experimenting with its own physical retail shops. A report last week that Amazon plans to significantly expand its physical grocery store presence sent some retail and grocer stocks tumbling. What’s new. Amazon said Wednesday that it plans to close all 87 of its pop-up stores located in Whole Foods stores, malls, and other locations around the U.S. The shops sold devices like its Fire Stick TV, and offered advice and tech support from Amazon consultants. Read more at Barron’s.