Amazon Pay Places Will Fundamentally Change Retail

Over 75 percent of American smartphone owners have this app. It crosses the iOS and Android barriers and even companies that compete with the app, their employees and executives have this app and they use it with regularity. What is this app? It is the Amazon app and it is one of the most ubiquitous apps downloaded in the US and in some age cohorts it bypasses even Facebook with installed base. On July 19th, 2017, Amazon exposed a new feature to this app, it is called Amazon Pay Places [1] and it fundamentally changes how retail payments will be made in the future. For now, Amazon Pay Places is only available for pickup orders at T.G.I. Fridays restaurants in Boston, Philadelphia, Baltimore, Washington D.C., Richmond, Va. and Wilkes-Barre, Pa. But this will change soon. During the test, to access Amazon Pay Places, you tap on the drop-down menu to access the app’s navigation, then tap on “Programs & Features”. The system is tied to an order ahead function that sends the order to T.G.I. Friday’s Micros POS system. Via the Amazon app, users will receive updates and the status of the order. Read more at Forbes.