On Tuesday, July 12, the second-annual Prime Day will feature more than 100,000 deals worldwide exclusively for Prime members, making it the biggest Amazon event ever. New and existing members in U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, Belgium, and Austria, will find deals across nearly all departments and categories. Members in the U.S. can shop starting at midnight Pacific Time, with new deals as often as every five minutes throughout the day.
“Prime Day is a unique opportunity to discover new items and great deals, on top of our already low prices,” said Greg Greeley, vice president of Amazon Prime. “Following last year’s record sales, we have dramatically increased the inventory behind many deals. In fact, in the U.S. we have nearly double the TV units compared to Black Friday and Cyber Monday combined. Even with this massive selection we know many of the Prime Day offers will sell out, so members should download the Amazon shopping app to receive notifications on their favorite deals.”
Last Prime Day, Prime members purchased more than 14 million items from sellers and small businesses. This year for Prime Day 2016, more than 30 percent of Lightning Deals globally will be from sellers. The total number of Prime Day deals from sellers increased across all Prime-eligible countries and the number of small businesses and sellers worldwide participating in Prime Day increased more than 100 percent year-over-year.
“Prime Day gives small businesses and entrepreneurs selling on Amazon from around the world a peak sales day during the summer months,” said Peter Faricy, vice president for the Amazon Marketplace. “Prime Day is great for customers and sellers. Customers have the opportunity to support small businesses by purchasing unique products at a great price with fast, free shipping, and it helps sellers prepare for the upcoming holiday season by providing feedback and more customer reviews on their new and top selling products.”