Amazon – The Rock And A Hard Place For Third-Party Merchants

Playing with Amazon should be a key distribution strategy for every consumer-facing business. As I’ve written ad nauseum, this is the “distribution century,” which requires preemptively distributing one’s product to each and every consumer first, faster, more often and always ahead of the competition. By definition, this requires the product to be easily and quickly accessible on every available distribution platform, even if it belongs to a competitor. Top Shop and Brooks Brothers operating on Nordstrom’s distribution platform comes to mind. Read more at The Robin Report.