Amazon To ‘Revolutionise’ Shopping With ‘Virtual Changing Room’ App
Amazon is developing a fashion app that will “revolutionize” clothes shopping by allowing customers to try on outfits with a ‘virtual mannequin’ created from social media photographs. In a development experts fear will threaten the High Street, the American online giant has lodged a UK patent to scour “selfies” and online calendars to predict clothes a person may like or need. It would “data mine” pictures saved on a phone or computer to produce an Augmented Reality image of the customer actually wearing clothes on sale, potentially eliminating the need to visit a shop’s changing room. The app would also analyze photographs and appointments to establish a person’s job, the climate they live in, how they spend free time and suggest outfits for upcoming events or accessories for other things they own. Read more at The