AMERICAN CREW INTRODUCES LIMITED RUN OF ELVIS PRESLEY-INSPIRED PRODUCTS

Men’s grooming products manufacturer American Crew is releasing a line of special limited run of six of their classic styling products with custom designed labels that feature late singer Elvis Presley as part of a new marketing campaign, calling Presley “The King of Men’s Grooming.”

Key items include Fiber, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste; each product features a unique image of Elvis on its label and is available in 3 oz. sizes.

“Men around the world owe a debt to Elvis Presley,” said David Raccuglia, founder of American Crew. “He showed us that it’s not just what you have to say, but how you say it. He made success and change seem effortless, and used his voice and looks to make a statement to the world. Elvis is ‘The original cool’ and American Crew wants every guy out there to know that each of us has the power to define ourselves and make a difference.”

“There’s only one Elvis Presley, and we are so proud to help introduce him to a new generation of fans,” said Sennen Pamich, EVP and global president of Revlon Professional Brands. “Elvis and American Crew are a natural fit, as they both embody a uniquely American style that is youthful, iconic and original.”