AMERICAN EAGLE LAUNCHES AE 24/7 ACTIVEWEAR

by MR Magazine Staff Jan 19, 2023

American Eagle has launched AE 24/7, a collection of comfortable, breathable men’s activewear focused on a Gen Z audience that is looking for clothes that can take them from the couch to the court, working out to hanging out. The collection is available online and in select stores in sizes XS-XXXL, with retails from $19.95 for T-shirts, socks, and boxer briefs, to $69.95 for zip-up hoodies. The line is also part of AE’s Real Good collection which uses materials that have been sustainably produced and/or sourced, such as recycled polyester or cotton sourced through the Better Cotton program.

The three categories within the line include:

  • Good Vibes: Made to wear all day. It’s the most versatile; for work, hanging out, working out, doing anything.
  • Hangout: Made to hang. This product is the softest in the line, and perfect for lounging, but still offers performance capabilities.
  • Training: Made to move and for working out. Features technical capabilities like antimicrobial, moisture wicking, etc.

To support the launch, AE will partner with a group of creators who love to produce funny, engaging content in the places where they look for inspiration – YouTube, TikTok and IG Reels. The brand will also be kicking off a 48-hour challenge by partnering with influencers to wear AE 24/7 for two days and show what being active means to them.