AMERICAN EXCHANGE GROUP TAPPED FOR ED HARDY’S NEW ACCESSORIES LICENSE

American Exchange Group has signed a three-year licensing deal with brand management company Iconix Brand Group to be the new exclusive North American licensee for Ed Hardy watches, jewelry, handbags, and accessories.

The collection will feature the brand’s iconic illustrations with traditional tattoo motifs such as tiger, skull, and floral patterns. The first collection will launch in summer 2021 with watches, sunglasses, hats, and additional summer accessories.

The collection will launch at nationwide retailers. American Exchange Group will add additional categories for Ed Hardy, including jewelry, handbags, luggage, and cold-weather accessories for Q4 2021.