Ametora – How Japan Saved American Style by W. David Marx

In today’s men’s podcast, we discuss Ametora – How Japan Saved American Style by W. David Marx, highlighting the captivating and complex relationship between Japanese youth culture and American fashion. We reveal how Japanese fascination with American style developed through distinct waves – starting with the adoption of Ivy League fashion in the 1960s – each wave defined by a specific aesthetic and social context. We examine the adoption of Preppy fashion, the rise of denim, the appropriation of Yankee style by delinquents, the embrace of European fashion, the emergence of ‘Ura-Harajuku’ street fashion, and the Japanese obsession with vintage American clothing and much more. Listen to more at The VOU on YouTube.