Anyone With A Body Knows That Clothing Sizes Are Flawed. Could There Be A Fix?
If you needed to explain how human beings buy clothes to, say, an audience of aliens, you would sound fairly ridiculous. Designers turn flat fabric into 3D body coverings in a limited number of sizes and even more limited number of shapes, and then we purchase what we can, hoping for the best, becoming angry at our bodies for not corresponding to the coverings instead of the other way around. Buying clothes online has only complicated matters: The fraught process of finding an appropriate and comfortable fit isn’t exactly easier when it’s undertaken as an information-deprived guessing game while drinking wine at home. Failing to solve the problem of fit isn’t an option. Returned products eat into companies’ bottom lines as unwearable clothes contribute to environmental waste. Read more at Vox.