ARC’TERYX LAUNCHES ‘REBIRD’ CIRCULARITY PROGRAM
Arc’teryx Equipment has launched ReBird – a new program that connects consumers to the brand’s ongoing initiatives in circularity, including upcycling, resale, and care and repair.
ReBird marks an organization-wide commitment to shift away from a take-make-waste economy by continuously seeking to adopt and evolve a circular way of operating. It also contributes to the brand’s science-based targets to reduce greenhouse gas emissions intensity by 65 percent by 2030.
As of May 19th, consumers will be able to access the Arc’teryx Used Gear resale initiative through the ReBird program, and purchase the brand’s upcycled Stowe Windshell, made from end-of-the-roll materials reclaimed from the production process, along with the brand’s first-ever upcycled products crafted from post-consumer materials, the Upcycled Tote and Pouch. Guests can also use the program to explore the Arc’teryx Care and Repair service.
Guests in New York and Chicago will be able to shop pieces from Arc’teryx Used Gear in person for the first time since its launch in 2019. These pieces – which are inspected, cleaned, and repaired to the brand’s strict standards – will be displayed for a limited time at in-store events in both cities this summer. In New York, pop-ups will take place at the brand’s Bleecker Icon store from May 20-22 and at its SoHo store from May 27-29. In Chicago, customers can shop the Used Gear pop-up from June 17-19.
“At Arc’teryx we have always built products that last, and durability is crucial to how we see ourselves contributing to a more circular economy and achieving our global climate goals,” said Katie Wilson, senior manager of social and environmental sustainability. “It enables us to do fun work like make new product from old, resell used gear, and repair. While some of this work has been happening as long as we’ve been in existence, some of it is brand new.”
The digital ReBird platform will serve as an interactive space for education and storytelling, where guests can learn more about the brand’s continued evolution in designing products that excel in performance while being crafted to be re-crafted, and made from safe and renewable materials.
“To us, circularity means continuously seeking to design out waste and pollution from our systems and to respect the resources of our finite planet,” added Wilson. “ReBird is one way that Arc’teryx is bringing this to life.”
