Are Subscription Services Viable Across Retail Broadly?

Subscription-based services have heated up in recent years. From startups like Dollar Shave Club and Birchbox to mass merchants like Amazon and Target, the model gained traction as e-commerce grew and consumers felt more comfortable paying for value over time. According to a September 2019 survey from ratings and reviews platform Clutch, 54% of consumers use a subscription service. The appeal comes from its ability to provide convenience and unique experiences, Clutch said. The model’s growth hasn’t lost steam moving into 2020. As the coronavirus pandemic forced states to issue stay-at-home orders and temporarily shutter nonessential businesses, more consumers looked online for goods. Read more at Retail Dive.