ARMIE HAMMER HELPS LAUNCH BRIONI’S NEW ‘PRIMO’ SUIT

by Stephen Garner Jun 17, 2019

Brioni has unveiled ‘Primo’, a contemporary interpretation of the brand’s iconic tailoring.

Named after the Italian word for ‘first’, the ‘Primo’ suit offers an introduction to the effortless elegance of Roman sartorial savoir-faire.

To reveal the collection, Brioni partnered with American actor Armie Hammer. Captured in Los Angeles by photographer Gregory Harris, the campaign is a fresh portrait of Hammer arriving on set and taking center stage while wearing the ‘Primo’ suit in a contemporary distillation of the Brioni style.

The Brioni ‘Primo’ suit is available in Brioni stores worldwide and at brioni.com.

One Reply to “ARMIE HAMMER HELPS LAUNCH BRIONI’S NEW ‘PRIMO’ SUIT”

  1. Looks good, what is it made of? historically Would love to think a fully sustainable rare and unique wool fibre? ( such as Escorial?)

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