Under Armour’s Trump Stance Reveals The Challenges Of Manufacturing In The U.S.

Put Under Armour in the pro-Trump column. The sportswear company’s CEO Kevin Plank went on CNBC earlier today and offered praise for the president. “To have such a pro-business President is something that is a real asset for the country.” It’s a far cry from what Plank said on the day of the election: “I stayed up until 4 a.m. this morning watching the coverage myself,” he told Footwear News. “I think we all had the same reaction… But this is going to be our president, and we all have to embrace it.” Now Plank is one of the CEOs participating in Trump’s manufacturing jobs initiative, along with executives from Dell Technologies, Whirpool, and Ford — probably because he, like the president, is passionate about manufacturing in America. Under Armour’s moves to bring more manufacturing jobs back to the States include the brand’s UA Lighthouse facility. The 35,000-square-foot building opened last year — aka pre-Trump — and is a “groundbreaking new design and manufacturing hub,” according to the brand’s site. Under Armour’s new Made in America collection, titled the Arris Project, was developed at the UA Lighthouse and just hit stores last week. Read more at Racked.