As Fashion And Performance Merge, Sportswear Giants Gear Up for Battle

Some 25 miles south of Geneva, Switzerland, on the northern tip of Lake Annecy in the French Alps, lies the headquarters of Salomon, the sports company known for its trail running and climbing gear. Here, a design team is working on a new performance shoe for Spanish mountain sports champion Kilian Jornet Burgada. In the French capital, 270 miles away, the same brand is presenting its debut sneaker collaboration with 2017 LVMH Prize-winning designer Marine Serre at Paris Fashion Week Fall/Winter 2018. The performance element is present as ever, yet aesthetically, the knitted, all-white model branded with Serre’s signature crescent moon logo and adjusted TPU film eyelets is a stark contrast to Salomon’s core silhouettes. Read more at Highsnobiety.