ASICS TO CUTS TIES WITH TCS NYC MARATHON AFTER NEXT YEAR

Asics America Corporation has announced it will end its 25-year partnership with the TCS NYC Marathon following the 2016 race.

“Asics has had a tremendous run with the TCS NYC Marathon over the last quarter century and we will always hold the amazing runners and fans in New York near and dear to our hearts,” said Gene McCarthy, Asics America president and CEO. “Though not easy, this was a strategic business decision, as the running and marketing landscape continues to change so dramatically. This was the right time for us to take a strategic look at our overall marketing and engagement plans for the future.”

In addition to the brand sponsoring nearly 200 running events in the U.S. and internationally, Asics America continues to support many of the world’s top and up-and-coming long and middle distance runners, including Olympian Deena Kastor, who recently broke the American masters marathon record in Chicago, and Olympian Ryan Hall.