At UNTUCKit, Clothes Make The Man, And The Man Needs Help

“Men just want to find a fit and then not change from that,” Chris Riccobono, founder of the menswear brand Untuckit (or, as the brand styles it, UNTUCKit), says. “They don’t really want to have to overthink their outfit.” Riccobono has also found that men don’t like to iron their clothes. That men now typically own, say, 10 casual shirts and one dress shirt, though they’d rather wear the casual ones to everything from ball games to nice dinners. Most importantly, they need shorter shirts; or, at least, they haven’t yet realized they need shorter shirts. The entire Untuckit brand is built on the apparently groundbreaking idea that a typical men’s button-up should be shorter. Read more at Jezebel.