While nothing can replace the energy, inspiration, and camaraderie of actual trade shows, the COVID-19 crisis has made virtual trade shows the next best thing. But how will they work and how will they coexist with the live exhibitions we yearn for?
Charles Garone from Fashion Group International, a non-profit organization dedicated to keeping industry professionals informed, inspired, and connected, has organized a group of top trade show execs to discuss these issues at an upcoming Zoom panel. Says Garone, “Having spent most of my career in the trade show industry, most notably at ENK International, I believe trade shows today are more valuable than ever for both retailers and brands.”
MR editor-in-chief Karen Alberg Grossman will moderate the Zoom panel, which will feature Colleen Sherin, president of Coterie; Sharifa Murdock, co-owner of Liberty Fairs; Edwina Kulego, vice president of Liberty Fairs; and Yancy Weinrich, chief operating officer of Reed Exhibitions.
Be part of the conversation on Wednesday, August 5th from 1 pm to 2pm EST.