AUGUST MCGREGOR RELEASES ‘EFF YOU’ PINSTRIPE UNDERWEAR
August McGregor, the clothing brand of MMA Champion Conor McGregor and luxury bespoke clothier David August, has released its first underwear style emblazoned with the expletive “Eff You” pinstripe originally made famous by McGregor during the 2017 Mayweather fight press conference.
Proceeds of the boxer briefs will benefit New York-based RETI (Resilience, Education, Training and Innovation) Center’s Mask Force initiative providing necessary PPE to frontline healthcare workers. For every sale of a boxer brief, a medical-grade face mask will be provided to in-need facilities.
The Eff You boxer briefs are a premium cotton-blend underwear available sizes S-XL with a retail of $21.95. The release also includes a limited-production run soccer ball with the expletive pinstripe ($86) and a companion navy, French-terry light-weight zip-front hoodie with an embroidered FU and AM monogram ($68).
“When creating the infamous pinstripe design back in 2017 for the exclusive David August suiting, I knew that we’d find a way to play homage to the original but make it accessible for the August McGregor consumer,” said David Heil, co-founder of August McGregor. “We developed the underwear to coincide with a future fight, but now seems to be the right time to do some good and give the people something fun.”
“This is a fight, a fight to stay as healthy as possible and a fight to remain resilient,” added McGregor. “no one should bear the burden of grief if it can be prevented. We’re fighting COVID-19 and doing so every way we can. No effort is too small and I’m excited to release our Eff You capsule to give everyone a smile on their face while raising some money for a great cause.